TÜRKİYE / KOCAELİ
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Why has Second Hand Shelving Systems become so important in Turkey? We talked to Fatih Akmeşe, CEO of ZMF RAF, which is an important brand in the field of buying and selling second hand shelves in Turkey, about the sector and ZMF RAF's work in the digital world. Some brands are seen as pioneers of their industry. ZMF RAF, a well-known brand in the field of second-hand shelf systems, is one of such special brands. We asked ZMF RAF CEO Fatih Akmeşe about all those who wonder about buying and selling second-hand shelves. Mr. Fatih, first of all thank you for accepting our interview. Can we get to know you? I was born in Üsküdar in 1979, I am originally from Nevşehir, my primary and high school life passed in Kartal district of Istanbul. I graduated from high school in 1997 and started my business life. After completing his military service in 2000, I got married in 2001 and I have 4 children. I have been residing in Tuzla, Istanbul for 4 years. We know that there are a lot of companies that buy and sell second hand shelf systems in our country. But ZMF RAF has many outstanding features, for example, we see a serious trust in you and your brand, and a professional ZMF Brand with different product options. Well, can you tell us how the idea of ZMF RAF came about? I started my business life in 1997, in the recycling sector, which is my father's profession. As a member of the new generation, I have done various researches in order to advance and develop this profession. We found ourselves as the supplier of the sector and the founder of the second-hand rack systems sector by seeking the answer to the question of how we would evaluate the out-of-use machinery and shelf systems we bought from the factories in the market conditions of that time. At the point we have reached today, we have become a reliable and professional brand by guiding companies correctly and bringing them together with the right products they need. ZMF's greatest strength is the references it provides from its previously satisfied customers. ZMF considers any of its customers to be at least 5 maybe 10 customers. Another strength of ZMF is that it trains its own team in the ZMF kitchen, as you can appreciate, you will not have the chance to find qualified personnel in a sector that does not exist. Second-hand shelves are very important for brands in terms of budget in planning a new warehouse in a new workplace setup. There are many brands that want to reduce investment costs in new formations. As ZMF RAF CEO, is your reason for choosing this sector because you see this need of people? Or is there a special reason why you prefer to buy and sell second hand shelves? Shelf systems are indispensable for companies in any sector. Shelving means order, organization, more storage in less space. For example, if you are a catering company, you are not likely to organize your kitchen and pantry without shelves, or store hundreds of files accumulated every year in your archive without installing a shelf system. In other words, shelving systems are the lifeblood of every company. Seeing this gap in our country enabled us to enter this sector. Well, have you ever thought that if we didn't enter the 2nd hand shelf sector, we would prefer another area? Sometimes the unfriendly attitude of people and our competitors undermine the sector and their attitudes that shake customer trust make us sad, even though we thought of another sector at that time, we always continued to do our job with love. We will continue to develop this sector under the roof of ZMF with the same love as the first day. What are the positive and negative sides of the second-hand shelf sector according to you? On the positive side, it is a new sector that can be developed in all aspects. It is a sector that the people of our country do not know or come into contact with because it is new. The first of the negative aspects is that there is no company that will set an example before us, and that there is no company that has made an effort to make this business a sector, we are taking some steps, but is it for the benefit of the sector or not? We don't know until we try. Secondly, since our competitors act with a copy-paste mentality, they do not make any extra contribution to the sector, but on the contrary, they harm it. Having to struggle with new players running with the dream of getting rich in the short term and making money without making effort, How to buy shelf systems, how to use them, how to design a project instead of selling shelves to companies in order to stand against these negativities? counseling on issues such as This incurs a serious bill for us to spend more time and effort. Although it is highly preferred nowadays, second-hand shelf systems are seen as a risky product by users. Especially the condition and quality of second-hand products make brands think. What would you like to say with the ZMF RAF assurance to brands that do not want to take risks by buying second-hand? What would you like to say about the precision of the ZMF RAF? The products we are talking about are materials whose raw material is steel and can serve for 40-50 years if not damaged. As ZMF, we, as ZMF, calculate the metal fatigue, no matter how new the goods are, and calculate their carrying capacity as a percentage of the catalog values.